Lavish Elite Luxury
the company
- Lavish Elite Luxury an all-inclusive luxury vacation company in the Dominican Republic. The company uses their relationships built with local companies to provide an authentic Caribbean experience for its guests.
the GOAL
- Lavish Elite’s goal was to completely reform their digital brand presence by upgrading their website, content and marketing strategies to improve their brand presence in the digital age. The goal for Elation was to transform the company’s brand aesthetic and marketing to become the leading provider of luxury all-inclusive vacations in the Dominican Republic.
THE OUTCOME
- The company received a new, more engaging website with a clear call to action. Elation also brought a team of 10 people to the Dominican Republic for a week to capture content and provide content creator deliverables. Five travel creators were picked for their digital presence in the travel community to showcase Lavish Elite’s service and serve as models in the content.
- For the content creator deliverables, content creators provided story posts and one feed post highlighting the company. The deliverables given to the company for the purpose of their own social media contained an eye-catching 60 second anchor video that served to showcase the island as well as their services.
So Cal Youth Rugby
the company
- SoCal Youth Rugby is a state youth rugby organization that offers rugby leagues for U8 – U18 clubs and high schools for boys and girls in Southern California.
the GOAL
- Point Park University is a private, urban university in downtown Pittsburgh, offering both undergraduate and graduate programs.
THE OUTCOME
- The video accumulated over 51,000 views organically on Instagram, vastly exceeding their average views (363).
- Created a new logo that is now used in all SoCal Youth Rugby marketing collateral.
Dakotas Boutique
the company
- Dakotas Boutique is an online clothing brand offering trendy and affordable California-centric styles nationwide.
the GOAL
- The goal was to create a digital brand campaign for Dakotas Boutique Spring collection, including photo and video assets.
THE OUTCOME
- The anchor video helped generate sales for the Spring collection upon release.
- The product photos were used on the website and the lifestyle photos were used across social platforms to highlight the new collection.
Point Park University
the company
- Point Park University is a private, urban university in downtown Pittsburgh, offering both undergraduate and graduate programs.
the GOAL
- The objective was to create a compelling anchor video aimed at prospective students to promote their sports, arts, entertainment, and music business program.
THE OUTCOME
- The anchor video is currently shown at all open houses, and sent to students who are considering the program at Point Park University.
Women Who Rock
the company
- Women who Rock is a trailblazing international brand dedicated to supporting women in music and advocating for women’s health.
the GOAL
- Create the digital brand strategy for the Women Who Rock brand.
- Handle social media management.
- Produce content that is suitable for digital consumption, including capturing their benefit concerts.
THE OUTCOME
- Organically helped grow their Instagram following to 15K.
- Helped develop strategy for international and domestic brand partner campaigns.
- Created highlight sizzle videos for benefit concerts that have since been used to help sponsorship and brand partnerships.
